Saturday, November 28, 2009

Peter Bernstein on Risk

Business is always and everywhere the act of taking a risk.

The more we understand the nature of risk, the better decisions we will make, both in business and in its dependent and unstable partner, government.

From the McKinsey Quarterly, Peter Bernstein, the celebrated author of Against the Gods: The Remarkable Story of Risk explores the history of risk and how it works in real-world markets and in our lives.

McKinsey Quarterly, Permission Granted.

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