Business schools don't teach business. They teach technocratic social science and produce the kind of people who still believe in five year plans.
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A business plan is just a hunch dressed up to make a good first impression.
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A business plan is a prim analysis of what will work. Business is the messy search for what actually does.
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A profitable business, honestly run, is one of mankind's greatest achievements. It is also one of his least appreciated.
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