Tuesday, August 18, 2009

Protest Capitalism! Spend Money!

Demonstrating either a matchless entrepreneurial instinct or a hopelessly muddled morality, a Dutch designer is promoting the post-capitalist society by selling expensive T-shirts.

Twan Verdonck launched a new fashion project he calls "We Are Numbers." It consists of selling designer T-shirts for the price of 25 euros each (about US $37). He says his T-shirt project is about consumerism, identity, and fashion. The ultimate goal of the project is "universal love, low consumption and unlimited creativity."

Tactfully, he did not mention his personal goal of earning a comfortable living from satisfying the kind people who believe that they can contribute to universal love, low consumption, and unlimited creativity by buying a T-shirt.

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