"Honey, I've Changed...Really!"

GM has announced that it is working hard, seven days a week to build, not cars, but a brand new marketing plan.

What they've come up with sounds like a sorry husband trying to talk his way back into a locked house.

"I've changed."

"I'm sorry."

"I am so humiliated."

"Have pity on me, please."

"I'm the underdog here."

Is GM missing the point again? The Japanese car companies did not beat GM in the marketing department. They beat GM on the factory floor.