So, Exactly Why Are They Going to College?

"However, a good case can be made that the same people who attain college degrees likely also possess other attributes (e.g., above average intelligence, motivation, leadership abilities, etc.) that make them more valuable to employers, and thus higher paid. In this case, it is not college that creates the higher wage, but rather a matter of correlation."

So, Exactly Why Are They Going to College? - CCAP - Higher Education and the Economy - Forbes: