Monday, December 21, 2009

Better Business Defense

If they want to improve the reputation of business, business people have to change the way they talk about it. So says The Economist.

A column entitled "The Silence of Mammon" says business can no longer rely on blaming "a few bad apples." Nor can it rescue its reputation by doing public good deeds -- that looks like appeasement -- and it can't win converts by boasting that business creates wealth. For those who don't place wealth high up on the scale of virtues, the argument rings hollow.

A better defense of business would focus on three things:

First, business is a remarkable exercise in co-operation.

Second, business is a creative act.

Third, business promotes pluralism.

Read the column here.

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