What is the purpose of business? That is a simple question with many answers. Among them are:
To increase profits. (Friedman)
To balance the competing interests of stakeholders. (Freeman)
The purpose is unique to each firm; it is specialized and evolving. (Mackey)
To maximize owner value by selling goods and services. (Sternberg)
To create and keep a customer. (Drucker)
To meet society's needs. (Brown)
To "serve the community skillfully as well as faithfully in offices of trust" and “aid in maintaining sound financial morality.” (Khurana & Gintis, quoting Wharton)
To improve society. (Ebertz)
To act as a vehicle of economic progress. (Henderson)
To "increase the general well-being of humankind through service, a creative invention and ethical philosophy." (Hawken)
To serve the state. (Mussolini)
To expropriate the worker. (Marx)
Saturday, May 3, 2008
The Purpose of Business
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